Case Study

Description

To write your case study: ·       6 Scholarly/peer-reviewed sources ·       First select a topic that is interesting both to you and to your intended audience—in this case, your instructor. Try to find a subject that is relatively timely, that is or has been in the public eye, at least until recently. ·       Then, do some preliminary research on your topic, using the internet and/or online library databases. Next, consider the perspective from which you will tell the story. Who is the primary decision-maker in your scenario? Nail down the beginning and end dates of your narrative, and think about the level of detail that you want to write. ·       Then, build a timeline of events that are important to your case, in chronological order. ·       Identify key characters in your narrative; and identify the key issues that you’ll write about, in order of importance. ·       Keeping in mind the importance of capturing your audience’s attention with a quote, a crucial event, or an anecdote in the opening paragraphs. After grabbing your reader’s attention, offer a brief explanation of the company’s history, its industry, and its size (such as annual revenues, number of employees, market share, etc.). Introduce your reader to the key players and decision-makers. Keep in mind the “who, what, when, where, why, and how” of your story. Be sure to enumerate important assumptions; and use quotes from key players where possible. Finally, read your drafts for flow, grammar, and syntax. As much as possible, be sure that your writing is lively, accurate, and cogent. Consider any tables, graphs, figures, stock charts, maps, or other graphics to include in the appendices that will help your reader to navigate the narrative. Be sure to indicate the source of anything you use, unless you build it yourself.