under armour, measurement methods

Description

Assignment Six: Measurement Methods Due to the amount of money that is spent on marketing at many companies, leadership expects marketers to measure the effectiveness of their campaigns. The major reasons offered in your textbook for why measures of effectiveness should be taken include: Avoiding costly mistakes Evaluating alternative strategies Increasing the efficiency of advertising in general Determining if objectives are achieved For this assignment, you’ll provide the measurement methods for each tactic used in your Under Armour IMC campaign. Chapter 18 provides a great overview of the types of measurement methods used and how to employ them in a campaign. Book title: Advertising and Promotion: An Integrated Marketing Communication Perspective Edition: 11th Author: Belch & Belch ISBN: 9781259548147 General Guidelines Your assignment should be a minimum of 2-3 pages, double-spaced, 1-inch margins, 12-size font, with page numbers. Late assignments will not be accepted. For each marketing tactic in Assignment Four and each promotional tactic in Assignment Five, you should: List the tactic Identify the goal or objective for that tactic Describe the measurement methods you’ll use to determine whether or not the tactic met your goal or objective. Note: If you feel a certain tactic cannot or does not need to be measured, make your case.