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Philosophy of Inquiry: What is “theory”?

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1.   What is a “theory”? What criteria determine a “good” theory? 2.   Based on your criteria, select two good-and-related theories commonly used in communication research = the dual-process theory of Elaboration Likelihood Model (“ELM”) and the Limited Capacity Model of Motivated Mediated Message Processing (“LC4MP”) theory. Describe the central premise of  ELM and LC4MP. What are their assumptions and boundary conditions? Argue why they are considered “good” theories and how do they compare to each other. *The attached files are FYI; you may also want to use other additional resources which are relevant.  + LC4MP: https://books.google.com/books?hl=en&lr=&id=CMO1aEWrzacC&oi=fnd&pg=PT201&dq=lc4mp&ots=sBiCNn_9rM&sig=hNFkaOkBP6OtI85qeG3mTxCPPeM#v=onepage&q=lc4mp&f=false

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Phyllis Mugure

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