Compass Marketing Plan Proposal: Situational Analysis

Description

Prepare a Situational Analysis for the company Compass (https://www.compass.com), as described on pages 1-2 of the Marketing Plan Worksheet. In this section, analyze the real estate market in depth. Your analysis should be based on secondary marketing research data.  Part C of the Situational Analysis asks you to analyze the key competitors and the estimated market shares of each competitor. The analysis should cover both direct and indirect competitors. Show the direct competitors in a table such as this:  Name of Competitor  | Percent of Market Share  | Competitive Strength Price  (add rows as needed)  Some questions to answer: How attractive is the market or industry?  What are the barriers to entry and exit?  What industry trends and emerging submarkets exist?  How much is the market growing or shrinking?  By what percentage per year?  What are the factors that will enhance or reduce profitability?  What are the strategic uncertainties?  Are there any ethical issues to be considered?  Your Situational Analysis should be three to four pages long and should include at least four outside sources.  Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents:  12 point font;  single-spaced; use clear headings and minor headings to organize thoughts and analysis;  embed tables, charts, or graphs in the text;  provide a title page;  and an APA-style reference page with 4 sources.