Description
Project Title: Relationship Marketing: Loyalty in a Life Insurance Company Project Brief: Chapter 1: Introduction (Needs: 1500 words – Done: draft 500 words) Chapter 3: Methodology (Needs: 2500 words – Done: Questionnaire) Chapter 4: Analysis and Results (Needs: 1500 words – Done: Charts 1500 words AND Competition Report 1000 words) Chapter 5: Conclusions and Recommendations (Needs: 1500 words – Done: draft 700 words “propose Loyalty Scheme and marketing campaign) The basic project is done; it just needs more development and proper analysis of questionnaire and findings. All Material done will be sent: (draft intro, completed literature, completed questionnaire, completed findings/charts, draft recommendation “loyalty scheme” and marketing campaign)
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