UNIT 2 ASSIGNMENT
Due Date: 11:59 pm (EST), Sunday of Unit 2 Points: 100 Overview: Many models have been built to help shape strategy for businesses, which includes both decision making and collaboration. Porter’s Five Forces model, created by Michael Porter, is an example of a model that many businesses follow when strategizing. For this assignment, you will be creating a Porter’s Five Forces model of eBay and analyzing your findings. Instructions:
• Research and create a Porter’s Five Forces model of eBay. This can be done in
Word, Excel or PowerPoint.
• In a paper, report and analyze your findings. Include answers to the following
questions:
o What does your Five Forces analysis reveal about the nature and strength
of the various competitive pressures eBay faces?
o Are the competitive pressures facing eBay and other online auction
companies conducive to earning good profits? Why or why not?
o What problems and issues do eBay’s top managers need to address?
Which problems and issues should be top priorities?
o What do you see as the key success factors for organizations in the online
auction industry?
• Explain how your research into the Five Forces model effected your views of
business strategy as it pertains to collaboration and decision making.
Requirements:
• Review and follow the grading rubric.
• Develop a clear introduction, body and conclusion. Use paragraph format and
transitions.
BUS411 – Business Policy Seminar
Unit 2 Assignment: eBay Challenges
• Focus on quality of writing and content. Your paper should be three paragraphs
minimum. Generally, a strong paper will be a minimum of two pages.
• Use APA format with a title page, in-text citations and references. No abstract
required.
• Research and cite at least two credible sources in APA format.
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.
Assignment Grading Rubric
CRITERIA Deficient Proficient Exemplary
0-7 points 8-12 points 13-15 points
Introduction and Thesis Statement
Unclear or incomplete.
Introduction with a partially developed thesis.
Clear, well- developed, introduction and thesis.
0-20 points 21-26 points 27-30 points
Supporting Evidence/Analysis
Lacks specific, credible, and relevant support. Development of position / argument is inadequate or missing.
Adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argument is thoughtful and persuasive but lacks some detail.
Well-supported with a broad spectrum of specific, credible, and relevant evidence. Position / argument is well- developed, very thoughtful, and persuasive.
0-6 points 7-8 points 9-10 points
Clarity and Organization
Lacks organization, logic and clarity. Transitions seldom or never used to connect ideas.
Generally organized, logical and clearly articulated. Transitions often smoothly connect ideas.
Paragraph formation is clear. Fully organized, logical and clearly articulated. Transitions smoothly connect ideas.
0-14 points 15-17 points 18-20 points
Professional Communication
Does not demonstrate proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
Some spelling, grammar, punctuation, capitalization, and/or sentence structure errors.
Polished and demonstrates a high level of proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
0-7 points 8-12 points 13-15 points
Conclusion No conclusion included.
Some attempt at a conclusion, but it is not well written.
Well written and fully developed conclusion.
0-6 points 7-8 points 9-10 points
APA Paper has no APA formatting, or paper has an APA cover, but no references or in text citations. Less than the required number of credible references provided.
Paper lacks one element of APA (cover, references or in text citations), but has at least one credible reference.
Paper has all elements of APA formatting (cover, references and in text citations) with the required number of credible references.
