Business plan
BUSINESS Plan template
Your Name:
MBA 691
4/3/2020
1
Table of Contents-Agenda
Cover Slide – Student Name, Course Name, Submission Date
Table of Contents-Agenda
Executive Summary
Description of Product-Service
Product Life Cycle
Feature and Benefits
Marketing Goals and Objectives
B2C Target Markets Overview and Target Market Segments
B2B Bases for Business Segmentation
SWOT Analysis
Competitive Analysis
Pricing Strategy
Value Proposition
Marketing Promotion
Budget – Traditional Media, Social Media-Digital Media
Distribution Strategy
Marketing Measurements / Marketing Metrics
Reference Page
Description of the Company
What is the name of the company and how long has it been in operation?
What industry is it in? Healthcare, cyber-security, bio-tech, etc?
How much money has been invested in the company? Or, what are the companies’ most recent sales?
One slide only
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Description of Product-Service
Describe the product or service being offered
Describe how much money the product-service will cost
Who are the other firms selling a similar or the same product?
One slide only
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Industry-Market Analysis-1
Describe the industry your business plan company operates in; examples cyber-security, wedding-event planning, healthcare, consumer electronics
Include any tables, charts, graphs or images that you believe useful
No more than 2 slides in total
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Industry-Market Analysis-2
How big is the market in terms of number of potential customers or the total amount of industry sales?
What is the forecast for the industry over the next 3-5 years
No more than 2 slides in total
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Industry-Market Analysis-3
Who are the two major competitors – pricing, features, benefits, differentiators, target markets?
Compare your product/service to 2 major competitors
Recommendation: on the next slide, provide overview bullet points analyzing what the comparative information shows.
One slide only; an example is on the next slide
Complete the next slide then delete this slide
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Competitive Analysis Chart
| [Example: Bank of America] | [COMPETITOR #1] | [COMPETITOR #2] |
| OVERVIEW: The program includes… High-level look at each competitor or competitor’s product. Include your own company as well, so you can compare and contrast. | OVERVIEW: | OVERVIEW: |
| ADDITIONAL VALUE: Beyond basic overview, what value do they provide to a potential customer? | ADDITIONAL VALUE: | ADDITIONAL VALUE: |
| DETAILS: Get a little deeper into the details of each product or service | DETAILS: | DETAILS: |
| COST: Cost always an important comparison, but should never be looked at alone. By understanding the value and details of the product, you can better compare cost. | COST: | COST: |
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Marketing and Sales Plan
How will you market-sell your product or service?
How much does the product or service cost?
Traditional marketing like cable TV, radio?
Digital marketing using Facebook, YouTube, etc?
No more than 2 slides in total
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9
SWOT Analysis
Strengths
Advantages
Experience, knowledge
Unique caracteristics
Resources
Geographical advantage, location
Competence, capabilities
Quality, reputation
Opportunities
Strategic alliances, partnerships
Product development
Import, export
Innovation an technology development
Threats
This is an example text
Loss af alliances and partners
Price inflation/deflation
Strong competition
Competitors new products and innovation
Weaknesses
Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key staff
Geographical factors
S
W
T
O
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10
Operational Plan
On this and the following slides insert or create the following information
Location of the business and all of its offices, i.e., New York, LA, Beijing, China or other country-city
Maintenance and support
Leadership-Management Team
Include your business plan company’s leadership-management team and organizational chart
Use LinkedIn to find information about your management teams’ experience and education
No more than 2 slides total
Financial Plan and Forecast
On this slide insert your financial forecast table for the years 2019, 2020, 2021, 2022, 2023 (5 years in total; insert only 1 number for each year)
Assume that for the year 2020, the company has grown sales 5% from 2019; for years 2021 and 2022 assume the company grew sales by 3% from the previous year; for 2023 assume the company grew sales from the previous year by 2%
One slide only
Executive Summary
Include the name of your company and the product-service
The market and projections
The competitive advantages – what your company and product-service offers that other similar companies are not offering
The management team
No more than 2 slides
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References
The references slide should reflect 10 weeks of learning and content which includes chapter readings, lectures, Harvard Business Review articles and any external content you brought into the course
No more than two slides
