Type your answers under each question. Use business-style writing, and make sure you cite any support for your ideas. Be detailed, and answer the question. Edit your paper before submitting
Define sustainable competitive advantage, and explain why this is a critical element to business success. Furthermore, use Apple as the example to explain why their sustainable competitive advantage is considered a “good SCA” as defined in lecture.
Relationship-based sustainable competitive advantage is argued to be the most difficult, yet been around the longest. Define this concept, and give examples of the benefits of such. Then, describe how sustainable relationships are built and maintained, give specific examples.
Explain what the term “equity” means in competitive advantage, then describe in detail how all three marketing-based competitive advantages should be built upon each other to create more equity for the company, using your project as an example.
In any business, leaders must manage limited resources. Define and explain limited resources, and identify (be specific) which limited resources you will be managing in your project. Based on your value statement, which resources are most important / most difficult to manage at the beginning of your business, and explain how they may change over time.
Choose ONE of your project’s target audiences, describe the segment in detail, giving statistics/data (cite your sources). Then write out your AER strategies (all three) for this one audience, giving details
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