Reading a Nieman Lab article focussing on the British newspaper, The Guardian. The author, Joshua Benton, wrote about the “remarkable turnaround” that had recently
taken place at The Guardian, whereby the newspaper was finally making money. The article’s subtitle states: “Want to see what one digital future for newspapers looks like? Look at The Guardian, which isn’t losing money anymore.”
Question: In the article what three key financial landmarks are suggested that papers need to hit? Using the 2022 article, “Guardian Media Group records strongest financial results since 2008” argue whether and how The Guardian has achieved these financial landmarks.
6 articles to draw from:
Benton, Joshua. (2019, May 1). The Guardian (actually makes money now). Nieman Lab.
Don't use plagiarized sources. Get Your Custom Essay onReading a Nieman Lab article focussing on the British newspaper, The Guardian. The author, Joshua Benton, wrote about the “remarkable turnaround”
Butt, Mashal. (2020, July 23). The Tyee is a ‘Piece of Blue Sky’ Made for Hopeful Investigation. The Tyee.
Millar, Erin. (2021, June 11). Six Lessons from a year of supporting independent local news startups: How Indigraf is making an impact in news deserts across North America. Indiegraf. https://indiegraf.com/2021-
Scire, Sarah. (2020, May 27). Indiegraf aims to reimagine the newspaper chain for digital news outlets.
Nieman Lab. https://www.niemanlab.org/2020/05/indiegraf-a-new-network-for-indie-publications-wants-to-make-it-easy-to-launch-self-sustaining-digital-news-outlets/
Venn, David. (2020, March 3). The Power of Solutions Journalism (and Some History). The Tyee.
Waterson, Jim. (2022, July 20). Guardian Media Group records strongest financial results since 2008. The Guardian. https://www.theguardian.com/media/2022/jul/20/guardian-media-group-records-strongest-financial-results-since-2008
The three key financial landmarks suggested in the Nieman Lab article as being necessary for newspapers to hit in order to be successful in the digital age are: 1) reach profitability, 2) build a strong digital subscription base, and 3) diversify revenue streams.
According to the 2022 article “Guardian Media……..
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