Reading a Nieman Lab article focussing on the British newspaper, The Guardian. The author, Joshua Benton, wrote about the “remarkable turnaround” that had recently taken place at The Guardian, whereby the newspaper was finally making money. The article’s subtitle states: “Want to see what one digital future for newspapers looks like? Look at The Guardian, which isn’t losing money anymore.”
Question: Near the end of his article Joshua Benton highlights three lessons that he thinks “can inform useful strategies elsewhere.” State these three lessons.
Examining the websites for The Tyee and The Discourse argue whether and how you see evidence of these “three lessons” informing the strategies of these digital journalism providers.
6 articles to draw from:
Benton, Joshua. (2019, May 1). The Guardian (actually makes money now). Nieman Lab.
Don't use plagiarized sources. Get Your Custom Essay onNieman Lab article focussing on the British newspaper
Butt, Mashal. (2020, July 23). The Tyee is a ‘Piece of Blue Sky’ Made for Hopeful Investigation. The Tyee.
Millar, Erin. (2021, June 11). Six Lessons from a year of supporting independent local news startups: How Indigraf is making an impact in news deserts across North America. Indiegraf. https://indiegraf.com/2021-annual-impact-report/
Scire, Sarah. (2020, May 27). Indiegraf aims to reimagine the newspaper chain for digital news outlets.
Nieman Lab. https://www.niemanlab.org/2020/05/indiegraf-a-new-network-for-indie-publications-wants-to-make-it-easy-to-launch-self-sustaining-digital-news-outlets/
Venn, David. (2020, March 3). The Power of Solutions Journalism (and Some History). The Tyee.
Waterson, Jim. (2022, July 20). Guardian Media Group records strongest financial results since 2008. The Guardian. https://www.theguardian.com/media/2022/jul/20/guardian-media-group-records-strongest-financial-results-since-2008
The three lessons that Joshua Benton highlights in his article as being able to inform useful strategies elsewhere are: 1) subscription-first strategies can work; 2) digital advertising is not a bad business, but it is a very different one; and 3) a focus on digital native content can pay off.
In examining the websites for The Tyee and The Discourse, there is evidence of these three lessons informing the strategies of these digital journalism providers…….
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