The theoretical framework deployed in smoking cessation is social learning theory, which draws on the assumption that smoking is a behavior that is learned; therefore, it can be unlearned. This paper makes use of social learning theory as a lens to have an insight towards smoking behavior among individuals. Social learning theory has become an undoubtedly become an influential theory with regard to learning and development. In particular, this study utilizes the social learning theory suggested by Alan Bandura (1977). According to Bandura (1977), direct reinforcement does not take into account all forms of learning. His theory of learning incorporated a social element, which draws on the assumption people usually learn behaviors through watching other people. Referred to as observational learning, this form of learning is usually deployed in studying various behaviors. Social learning theory concedes that, birds of the same feather flock together; therefore, they influence one anothers behavior in both deviant and conforming behaviors. As a result, cognitive-behavioral measures can be deployed effectively in smoking cessation. These measures draw on social learning theory, which perceives smoking cessation as a process whereby an individual breaks all situational and emotional ties associated with smoking behaviors. To stop smoking, the quitting smoker must have an understanding of the aIDiction process and the conditioned responses associated with smoking when tackling symptoms of withdrawal and craving. Core elements of social learning theory in smoking cessation entail motivational interviewing (MI) and cognitive-behavioral Therapy (CBT). Under MI, the health worker can assist quitting smokers to resolve ambivalence and empower them to choose change. Under CBT, health workers can assist quitting smokers to undertake new, alter thoughts, which can be helpful in implementing a solid quitting and relapse prevention plan
Bandura, A. (1977). Social Learning Theory. Englewood Cliffs, New Jersey: Prentice Hall.
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