ECO/531 Research Analysis for Business Assignment The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions

ECO/531 Research Analysis for Business Assignment The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firms’ decisions. Firms use economic concepts, models, and other “tools” of economics to help determine pricing, output, and profit maximization. As an MBA student of economics, you can apply the “tools” of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.

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Scenario: Imagine you are a business consultant to a firm of your choice. You have been asked to analyze, advise, and create recommendations on how the firm can ensure its future success in its current market.

Work with your instructor to choose a firm that matches the following criteria: a publicly-traded company operating in the U.S. market. Note: A publicly-traded company is a private-sector firm owned by its shareholders/stock holders.

Prepare a minimum 1,200-word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success.

Address the following:

Identify the market structure your chosen firm operates in, analyze your chosen firm’s current market share, and identify the firm’s local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm’s future in the market. Hints: Be sure you review the barriers to entry discussed in the course text. You might consider presenting the data graphically.
Identify and explain trends in current macroeconomic indicators for last three years including:
Current stage of the business cycle.
Real gross domestic product (GDP).
Inflation as measured by the consumer price index (CPI).
Unemployment rate.
Federal funds rate.
Current rate for borrowing funds such as the so-called “prime rate.” Note: A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report.
Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzing information and data related to the demand for and supply of your firm’s product(s) to support your recommendation for the firm’s actions. Remember to include a graphical representation of the data and information used in your analysis.
Examine available, current data and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm’s product. Assess how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.
Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.
Based on the data gathered and analysis performed for this report write a conclusion in which you:
Create business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations.
Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
Propose how the firm’s position within the market and among its competitors will allow it to take your recommended action.
Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies.

Cite a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

Format your assignment consistent with APA guidelines. REASEARCH ANALYSIS FOR BUSINESS
1
Student Name
Research Analysis for Business
ECO/531 Economics
Date
Dr. Laurie Gazzale
REASEARCH ANALYSIS FOR BUSINESS
2
Research Analysis for Business
*Note: this section is where you will give a brief introduction of your firm and the
objective of the paper. Paragraphs should be at least three sentences in length.
Market Structure, Market Share, Competitors, and Barriers to Entry
*Note: you should have a short paragraph for each of these components.
Trends in Current Macroeconomic Indicators
*Note: in this section you will be covering the criteria in the second section of the rubric.
Sub headers are not required, but should you choose to use them they should be left justified and
in bold. They follow the same title case format as the first level headers.
Content to cover in this section includes the following.
Identified and explained trends in current macroeconomic indicators for last three years
including:
•
Current stage of the business cycle.
•
Real gross domestic product (GDP).
•
Inflation as measured by the consumer price index (CPI).
•
Unemployment rate.
•
Federal funds rate.
Current rate for borrowing funds such as the so-called “prime rate.”
Trends in Demand and Business Strategies
*Note: this section is the third section of the rubric.
Evaluated trends in demand over last three years and explained their impact on the
industry and the firm. Included quarterly (last two quarters) and annual sales (last three years)
figures for the product student’s firm sells. Created business strategies by analyzing information
REASEARCH ANALYSIS FOR BUSINESS
3
and data related to the demand for and supply of firm’s product(s) to support student’s
recommendation for the firm’s actions. Included a graphical representation of the data and
information used in student’s analysis.
Current Data Information and the Effects of Price Elasticity
*Note: this section will cover the fourth section of the rubric.
Examined available, current data and information, such as pricing and the availability of
substitutes, and explained how student could determine the price elasticity of demand for firm’s
product. Assessed how the price elasticity of demand impacts the firm’s pricing decisions and
revenue growth.
Analysis of Output Decisions
*Note: this section will cover the fifth section of the rubric.
Applied the concepts of variable and fixed costs to firm for informing its output
decisions. Analyzed how different kinds of costs (labor, research and development, raw
materials) affect the firm’s level of output.
Conclusions and Recommendations
*Note: this section covers the fifth and final section of content noted in the rubric. You
should have a subsection for each of the four bullets to ensure that you cover them.
Based on the data gathered and analysis performed student’s conclusion included:
•
Business strategies, including price and non-price strategies, based on market structure to
ensure the market share and potential market expansions. Also included exploration of global
opportunities for student’s business in a dynamic business environment and provided
recommendations.
REASEARCH ANALYSIS FOR BUSINESS
•
4
A recommendation for how the firm can manage its future production by synthesizing the
macroeconomic and microeconomic data presented.
•
Proposal for how the firm’s position within the market and among its competitors will allow
it to take your recommended action.
•
Recommended strategies for the firm to sustain its success going forward by evaluating the
findings from demand trends, price elasticity, current stage of the business cycle, and
government policies.
REASEARCH ANALYSIS FOR BUSINESS
References
5
•
Criteria 1: Identified the market structure student’s chosen firm operates in, analyzed student’s chosen
firm’s current market share, and identified the firm’s local/global competitors. Analyzed the barriers to entry
in this market to illustrate the potential for new competition and its impact on firm’s future in the market.
15% of total grade
Excellent
You provide an expertly detailed explanation of each of the criteria with appropriate descriptive analysis and
illustration.
15
Satisfactory
You cover each of the criteria with an explanation of why the firm fits in the selected category.
11.3
Unsatisfactory
Not all criteria are covered and reasons for the selected fit to a criterion are not all included.
7.5
Poor
There are missing criteria, explanations of why the firm fits a criterion are missing or incorrect.
3.8
•
Criteria 2: Identified and explained trends in current macroeconomic indicators for last three years
including: • Current stage of the business cycle. • Real gross domestic product (GDP). • Inflation as measured
by the consumer price index (CPI). • Unemployment rate. • Federal funds rate. • Current rate for borrowing
funds such as the so-called “prime rate.”
15% of total grade
Excellent
You provide an expertly detailed explanation of each of the criteria with appropriate descriptive analysis and
illustration. Data are included in the paper to support the trends and explanations given.
15
Satisfactory
You identify current trends and data and include trend analysis of the economic condition.
11.3
Unsatisfactory
Not all indicators are included with data and there is only partial analysis of trends based on the data.
7.5
Poor
Insufficient data is included. Explanations are not complete or contain errors of analysis.
3.8
•
Criteria 3: Evaluated trends in demand over last three years and explained their impact on the industry and
the firm. Included quarterly (last two quarters) and annual sales (last three years) figures for the product
student’s firm sells. Created business strategies by analyzing information and data related to the demand for
and supply of firm’s product(s) to support student’s recommendation for the firm’s actions. Included a
graphical representation of the data and information used in student’s analysis.
15% of total grade
Excellent
Data is included for the last three years with trends adeptly identified, Business analysis strategies are expertly
detailed through analysis of the data related to the supply and demand of the firm’s product. Detailed information is
provided to support the student’s commendation. Graphical representation is embedded in the paper and discussed.
15
Satisfactory
Data for the last three years is included and trends identified. Business strategies are created through an analysis of
the data related to the supply and demand of the firm’s product to support the student recommendation. Graphical
representation is embedded in the paper.
11.3
Unsatisfactory
Data for the last three years is incomplete and/or trends are not identifed for the data. Only a moderate
recommendation is offered for the firm’s actions. Graphical representation is embedded in the paper.
7.5
Poor
Data is missing or incomplete. Trends are not covered in the discussion or analysis. Recommendations are weak or
unsupported. There is no inclusion of a graphical representation of the data.
3.8
•
Criteria 4: Examined available, current data and information, such as pricing and the availability of
substitutes, and explained how student could determine the price elasticity of demand for firm’s product.
Assessed how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.
10% of total grade
Excellent
Available current information and pricing is expertly examined. Substitutes are identified and analyzed or ranked.
There is a detailed explanation of how elasticity of the demand for the firm’s product is developed. There is a
thorough analysis of how the price elasticity of demand impacts the pricing decisions of the firm and the revenue
growth.
10
Satisfactory
Available current information and pricing is included and discussed. Substitutes are identified. The determination of
the elasticity of the firm’s product is discussed. An assessment is made of how the price elasticity of demand impacts
the firm’s pricing decisions and revenue growth.
7.5
Unsatisfactory
Current data is incomplete. Substitutes are not clearly identified. The discussion of the elasticity of the firm’s
product is missing or incorrect. The assessment of how the price elasticity of demand impacts the firm’s pricing
decisions and revenue growth lacks analysis to support it.
5
Poor
Data is lacking. Substitutes are lacking or not clearly identified. There is no explanation of how the price elasticity
of demand impacts the firm’s pricing decisions and revenue growth
2.5
•
Criteria 5: Applied the concepts of variable and fixed costs to firm for informing its output decisions.
Analyzed how different kinds of costs (labor, research and development, raw materials) affect the firm’s level
of output.
10% of total grade
Excellent
The concepts of variable and fixed costs are adeptly identified and the different fixed and variable costs for the firm
are identified. The identified costs are analyzed in relation to the output decisions of the firm. There is an adept
analysis of how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of
output.
10
Satisfactory
The concepts of variable and fixed costs are identified. The fixed and variable costs for your firm are identified. and
their relationship to output decisions discussed. There is an analysis of how different kinds of costs (labor, research
and development, raw materials) affect the firm’s level of output.
7.5
Unsatisfactory
The concepts of fixed and variable costs are identified. The descriptions of the fixed and variable costs related to
your firm are missing or incomplete as to major components. The identified costs are weakly analyzed in relation to
output decisions of the firm. There are missing components in the discussion of how different kinds of costs (labor,
research and development, raw materials) affect the firm’s level of output.
5
Poor
The concepts of fixed and variable costs are weakly identified or missing. The different fixed and variable costs
related to your firm are not included. Analysis of how fixed and variable costs affect the output decisions of your
firm is incomplete or missing. The discussion of how different kinds of costs (labor, research and development, raw
materials) affect the firm’s level of output is incomplete or missing.
2.5
•
Criteria 6: Based on the data gathered and analysis performed student’s conclusion included: • Business
strategies, including price and non-price strategies, based on market structure to ensure the market share
and potential market expansions. Also included exploration of global opportunities for student’s business in a
dynamic business environment and provided recommendations. • A recommendation for how the firm can
manage its future production by synthesizing the macroeconomic and microeconomic data presented. •
Proposal for how the firm’s position within the market and among its competitors will allow it to take your
recommended action. • Recommended strategies for the firm to sustain its success going forward by
evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and
government policies.
15% of total grade
Excellent
A conclusion to the report gathers and analyzes the data and information collected and presented in criteria 1 -5 that
enables you to develop business strategies for each of the four bulleted points in criteria 6. These strategies are
detailed, related to your firm’s decision making, and supported with documented detail showing they are viable
strategies.
15
Satisfactory
There is a conclusion to the report that presents business strategies for each of the bulleted points in the criterion
based on the data and analyses within your paper as they relate to your firm’s decision making process. Strategies are
supported to show they are viable.
11.3
Unsatisfactory
The conclusion is weak and does not cover all the bulleted points (four bullets) in the criteria for which
recommendations need to be developed. Strategies are not adequately based on opportunities that exist in the market
for your firm as identified within your paper.
7.5
Poor
The conclusion does not develop business strategy recommendations for each of the four bulleted criterion of
criteria 6. Opportunities are not identified and synthesis of the recommendations for management is not made based
on the findings of the paper.
3.8
•
Criteria 7: Paper is a minimum 1,050 word of economic and business data appropriate for the audience.
Included detailed speaker notes. *Note: The speaker notes comprise 50% of the content grade. The
presentation includes relevant media and visual aids that are consistent with the content. The presentation is
laid out with effective use of headings, font styles, font sizes, and white space. Intellectual property is
recognized with in-text citations. A references page is included. Cited a minimum of three peer-reviewed
sources. Paragraph and sentence transitions are present. There is logical flow which is clear, concise, and
complete. Rules of grammar, punctuation, and spelling are followed.
20% of total grade
Excellent
The presentation includes three peer reviewed sources. Relevant media are included. Clip art is not considered
relevant media. Formatting is consistent with APA (including citations and the references page). The paper is
effectively laid out using section headings, Times New Roman or Arial font size 12, and white space. Intellectual
property is recognized. There is an introduction and conclusion that preview and review major points. Major points
are stated clearly and supported with specific details, examples, or analysis: and the presentation is logically
organized. Source citations are used. Rules of grammar usage are followed including spelling and punctuation.
20
Satisfactory
Two peer reviewed sources are used. Relevant media are included. Clip art is not considered relevant media.
Formatting, with minor errors, is consistent with APA (including citations and the references page). The paper is
effectively laid out using section headings, Times New Roman or Arial font size 12,, and white space. Intellectual
property is recognized. There is an introduction and conclusion that preview and review major points. Major points
are stated clearly and sufficiently. The paper is logically organized. Rules of grammar usage are followed including
spelling and punctuation.
15
Unsatisfactory
Student has not used any peer reviewed sources. Relevant media have not been included. Formatting is not
consistent with APA. Either the introduction or conclusion are missing. Major points are not sufficiently supported.
Rules of grammar usage are followed, with minor errors, including spelling and punctuation.
10
Poor
Student has not used any peer reviewed sources. Intellectual property is not adequately recognized. Relevant media
have not been included. Formatting is not consistent with APA. The introduction and conclusion are missing. Major
points are not clearly stated. There are errors in grammar, spelling, and punctuation, not consistent with master’s
level work.

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