MKTG 4179

Coca Cola Case #2

• Please adhere to all instructions: This assignment will be submitted to Turnitin® so please NO PLAGIARISM.

Instructions:

Part II Global Leadership Case – The Coca Cola Company

You are to prepare answers to the following questions. Please always follow APA format. This should include a title page at the very least. Each response should be at least (but not limited to) 2oo words. Responses that are less than 200 words will not be reviewed. Please include headings and the question with each response. The attachment below is where you will find the answers, but if you need additional resources let me know.

AFTER READING CASE B:

1. When considering the decentralization or centralization of each function, what are the tradeoffs between internal and external distancing?

2. How will these changes affect the employees in Central Asia?

3. What issues could cause a hybrid structure, mixing centralization and decentralization across functions, to falter?

4. When Molinas mentions a potential fallout, what is she imagining?”

AFTER READING CASE C:

1. What should Molinas do now? How will her hybrid model fare in this crisis?

2. Are Molinas’ high-performing, mostly all-female, all-Turkish senior directors the right team to face the challenges of leading across nine diverse countries?

3. Discuss the crises at hand and provide potential solutions.

4. Discuss Molinas’ ability to counteract the rising anti-American sentiment in her markets and the “country of origin” (COO) effect.