WHo Is Able To Complete This Discussion?

YOU MUST USE APA format!

Prior to beginning this discussion, please review Chapter 7:  Segmentation, Targeting, and Positioning. Global marketers must know  whether a standardized or an adapted marketing mix is required to best  serve consumer wants and needs. By performing market segmentation,  marketers can generate the strategic insights needed to devise the most  effective approaches. The process of global marketing segmentation  begins with the choice of one or more variables to use as a basis for  grouping customers.

In your initial post,

• Explain market segmentation variables and use a company as an example for that type of segmentation.
• Explain what variables were used by your mentor company (chosen  during your Week 2 Global Marketing Plan Part 1) for segmenting the  market and discuss your rationale for each.
• Analyze your mentor company’s targeting and positioning strategy in the region you chose.
  • To support your answer, go to your company’s Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two  tweets in your initial post that reflect your company’s targeting and  positioning strategies.

Your initial discussion post should be 275 words and must reflect at  least two theories or frameworks discussed in the text (do not forget  in-text citations). Cite your textbook and any other sources used to  support your ideas.

Textbook:  Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com