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Reading: Chapter 15 Assignment: Please find a real-life example of a persuasive message (e.g., a political speech, an advertisement, but not an example from class), and describe whether the message uses the central or peripheral route to persuasion. Also explain whether you think the persuasive message will be effective, and why or why not. Guidelines: Please adhere to the following guidelines in order to gain full credit for the assignment. Your submission must: Provide an electronic version of the persuasive message you analyze (e.g., link to text or video) Be 400-600 words in length Be double-spaced and in 12-point Arial font
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