Case Analysis for Innovation and Professional Practice


2.4.1 Case Analysis Weight: 20% Type of Collaboration: Individual Submission: Via Turnitin This assessment task requires you to research an example (a case example) on social innovation, social entrepreneurship and social enterprise, and provide a report that summarises the critical elements of innovation management in your own words.  Length: 1,000 words Curriculum Mode: Case Study Overview The aim/objective of this exercise is to start students thinking about managing innovation, social innovation, social entrepreneurship and social enterprise. These concepts, and the issues surrounding them, will be considered from the management perspective, in different enterprises or contexts. A learning outcome from this Assessment is an ability to critically analyse innovation in different enterprises or social contexts. Please read the “Marking Criteria and Standards” in this learning guide. This marking guide sets out the criteria and standards against which your case report will be marked. Further assistance will be provided in the Week 1 tutorial, and any additional information will be placed on vUWS. Question Drawing on the case example you identify, your own research and ideas, answer the following: Part A) Define the concepts of ’innovation’, and ’social innovation’ and discuss why socially and environmentally responsible innovation is important for sustainable performance of businesses. Part B) Critically analyse an enterprise that has attempted to address a social or environmental issue. You may select a business enterprise which has developed an innovative solution for a social/ environmental issue or a non-for-profit organisation that has developed an innovative product or service. Discuss what aspects of the case example allow it to be identified as innovative as well as being socially or environmentally responsible. Part C) Evaluate the selected case example on the social, economic, and environmental dimensions of performance and identify potential challenges for sustainable performance. Make recommendations for improvements in responsible innovation approaches. Develop an argument on how social/environmental innovation can be embedded in the strategy and potential challenges faced by businesses in such endeavours. Key tasks Research and read about the concepts of social innovation, social entrepreneurship and social enterprise and identify a real organisation that is innovative and has attempted to address a social or environmental issue. Your own research and ideas are required. Construct a case study report that clearly addresses all parts of the question outlined above. Guidelines – Assignments should be in Arial, 11 font, 1.5 spacing with appropriate margins – All students must use Harvard WSU referencing. – The 1000 word limit must be adhered to within the acceptable range of + or – 10 per cent. – This is an individual assessment task – if a submitted report is assessed as not being the work of a single author then academic misconduct rules apply.

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