Heineken Case. Heineken faced many trade-off decisions in pursuing it’s “Brewing a Better World” initiative. Your case should (i) describe these decisions, (ii) detail the impact that they would likely have on the balance sheet, and (iii) make a case for pursuing them or not. HINTS: Remember that impacts often have oppositional dimensions … higher cost but consumer preference or increased sales, etc. Seek to quantify the dimensions you identify. · Use the exhibits – they have the costs etc. · Use the framework the case provides —the Pillars— to organize your case.
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