Based on your reading of the case and class discussion of cultural differences discuss what went wrong with this joint venture. If you were hired as a consultant for Starbucks India what actions would you recommend the company take to conquer this market which is unfamiliar with the coffee industry? Give reasons for your recommendations. Write a 2-3 page paper analyzing each individually submitted case – do NOT compare cases. Treat each case as a separate assignment. Your paper should be written in integrated essay format and should address the issues outlined in the prompts provided for each case on Blackboard. You should add your own evaluation of the case and provide a synthesis of your ideas on the subject of the case. Be creative – there are no right or wrong answers in a case study. Remember, what counts is the quality of your analysis. You should not do any outside research for these case analyses. Instead, you may refer to your course readings and discussions for insights and direction. Please note that you should write an integrated essay incorporating your ideas in response to the prompts found for each case. All case studies must be typewritten, double-spaced, with 1” margins on all sides. Students will be graded on content, quality of analysis, ability to apply a critical perspective to the topic, grammar/punctuation and brevity.
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