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Short Case 10-2: Crowdsourcing at AOL

Description

Answer the Discussion Questions at the end of the short case. They are: Is crowdsourcing as used by AOL a form of outsourcing? Why or why not? What steps do you think Maloney might have taken to ensure that the crowdsourcing would be a success for the inventory project? What factors should be considered when deciding whether to crowdsource a particular part of a business? Describe the advantages and disadvantages of crowdsourcing.

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Phyllis Mugure

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