How do you decide what new forms of content your brand needs? ?

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How do you decide what new forms of content your brand needs? ? Discussion Instructions (Initial Post is required before “Viewing” Peer Posts): You are required to submit a substantial response. A substantial response is one that stays on topic and fully addresses the assignment in a clear, concise, and meaningful manner.  Substantial content refers to providing relevant content toward the actual topic of the discussions. This includes quality input, questions, and information in your discussion posts and responses to peers.  Step 1: Read Chapter 15  Step 2: Answer the question above by displaying your understanding of what you read in your own words. The deliverable length of initial postings must be at least 150 words. Step 3: Cite your sources ONLY at the end of your initial post using APA 7. Do not use direct quotes for your discussion posts and do not use in-text citations.