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Using the firm Airbnb. Analyze and discuss the firm ( Airbnb) as it relates to its resources, capabilities and core competencies. There are 4 characteristics of core competencies that lead to a competitive advantage? Does this firm have those? If so, how did they achieve it? If not, where does it fall short? Describe its value chain. Give examples of its primary and secondary activities. In which activities do you see the firm create the most value?
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