Marketing Plan – PowerPoint and Paper

Description

Attached are examples of previous students work.  Marketing Plan (written): Each student will make up a product or service that they wish to research. It can be a product like a specific soft drink or snack food. A service like a restaurant chain, specific type of insurance, etc. can also be used. Be careful not to make the choice too broad.   Each student will then prepare a written marketing plan including the executive summary, environmental analysis, and the marketing mix for their specific product or service.   Marketing Plan (presentation): Each student will need to submit a PowerPoint or Prezi presentation onto eLearning with information from their marketing plan (see above). Students will need to use audio for each slide as if they were presenting their slides in front of a class. Students are expected to provide as much detail as possible as if they know their product/service inside and out. Students will try to “sell” the product/service to the professor in this presentation.