personal branding

Description

Introduction: (Introduce yourself) 1. Self-assessment (Describe your social type, personality, listening skills) 2. Mission Statement: (Create your personal mission statement) 3. Strengths and Weaknesses: (What are your key strengths and weaknesses?) 4. Points of differentiation: (What are your key skills and values and how do they differentiate you?) 5. Positioning: (What is your positioning? What makes you unique? Write your positioning statement) 6. Brand Equity: (How will you establish and increase your personal brand equity? (awareness, perception of quality, loyalty to your personal brand) 7. LinkedIn strategy (Develop a paragraph to be used as your LinkedIn summary, establish a list of individuals willing to recommend you, how will you grow your network?) 8. Overall strategy: (What is your overall strategy to succeed?)