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Hospitality and Tourism Management (HTM)

Description

For sales professionals, familiarization (FAM) trips are very important to closing the sale with a meeting, convention, or exposition organizer. Determine five key strategies a sales manager would need to show a meeting, convention, or exposition organizer during a FAM trip to close the sale. Provide specific examples to support your response.  This should only be 1-2 paragraphs long with at least 1 reference, though if more are needed just make sure they are cited.

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Phyllis Mugure

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