The purpose of the ‘Sponsorship Sales Campaign Project’ is two-fold:
a) To illustrate the student’s comprehension and utilization of topics presented within the course objectives, b) To create a practical usable “Sponsorship Sales Campaign’ within the student’s place of work.
The ‘Sponsorship Sales Campaign’ should include the following contents:
1) Developing Sponsorship Proposal
2) Securing Sponsorship Agreement
3) Managing Sponsorship Proposal
Execution Plan: Following APA format, students will create a promising sponsorship opportunity for a corporation that has a strong presence in their respective community. The timeline should be divided into stages. Students may once again use the Coca-Cola campaign template that is found on page 37 (Irwin text) to model their ‘Sponsorship Sales Campaign.’ Simply follow the same five stages as utilized in the promotion sales campaign. To help assist in addressing stage components, refer to the worksheet questions found in chapters 7 – 9; developing, securing and managing sponsorship’s (Stotlar text).
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