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Personal Branding

Description

Directions
Take a moment to reflect on your personal and professional development over time. Create a personal branding statement that will showcase your leadership and management capabilities.
A benefit to writing a personal branding statement helps emphasize core values, strengths, personality, leadership and relationship attributes.
Breaking the concept into pieces, a personal branding statement may explain:
• Values – Who you are?
• Service – What you do?
• Audience – Who you do it for?
• Characteristic to Market – What you are known for?
Consider the following in creating your branding statement:
• Describe what makes you unique and memorable?
• A description of your leadership and management capabilities.
• Explain how you are able market your leadership and management skills?

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Phyllis Mugure

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