Description
text should be the result of individual literature research students should use adequate scientific literature (more than 5 quoted articles, preferred source: scholar.google.com, open access journals).
• using (citing, copying, etc.) text from webpages such as Wikipedia/Investopedia/etc. is prohibited !!
• theoretical issues may be illustrated by examples from 1-2 websites (companies, product descriptions, etc.)
• I highly value the critical analysis of the topic and taking a different point of view on the issues presented.
write it from the point of view of
• stores and managers implementing it, not from the point of view of
• customer experience
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