supply chain management case

Description

Answer the points listed at the end of the case in an essay form.

1. Critical evaluation of the current marketing/sales strategy.
2. Determine if manufactured components could be optimized, and, in such case, what actions would have to be taken, and what would be the resulting optimization. 3. Analyze if the current supply range is optimal, and propose changes and/or improvements.
4. Assess warehousing location and its appropriateness.
5. Define pros and cons of the current transportation strategy and elaborate recommendations.
6. Is internal organization adapted to the main objective stated by M. Sole: “We must build an efficient supply chain organization, to improve our customer service and to increase profits”. Critically discuss this point.
7. Provide a summary of the main actions to be undertaking to achieve M. Sole strategic objective