Description
1) The paper should be between 3-5 pages in 12 point font with Times New Roman font style. 2) In this paper, construct an international marketing strategy for a product of your choice going from one country to another. Discuss how you can select an entry mode (make sure to have a discussion of NEB in this part). Then, discuss how you would standardize or adapt each component of the marketing mix (Make sure to include a discussion of GCCP or LCCP strategies in this part).
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