Eastbay company

Description

This is what I sent my professor: After much thought, I would like to do my Academic Research Paper on the company Eastbay. Eastbay is a supplier of athletic footwear, apparel, and sports equipment. They are an internet-based company and do not have any store locations. Eastbay is owned by Foot Locker Inc. and in 2019, reported revenue of 8 billion, up 1% from 2019. I have chosen this company because I have been a customer for years. Throughout those years, I have seen how they use pricing to estimate their volume and evaluate sales. I have also noticed how their marketing techniques tie into every bit of their pricing and how the influence their customers to purchase goods. I want to do a deep dive into their sales and marketing methods and see how they operate according to market, demand, competition, and quality. I will be focusing on their cost-plus methods of revenue and the policies they follow to keep customer coming back for more. I believe I have purchased over 100 items with this store and have never had a problem with returns or their customer service. I did run into a few problems with ordering an item, in my size, on their website, and 2-3 days after the transaction was emailed that they didn’t have the items that were ordered. This will be a good topic for me to look into their pricing methods, and how they execute procedures that increase their profit margins and volume. I want to incorporate some personal experience with it as well. I have been a customer of Eastbay for over 15 years. The current book for this class is “The Strategy and Tactics of Pricing: A Guide to Growing More Profitably” Thomas T. Nagle, John Hogan  6th edition http://libgen.rs/search.php?req=The+Strategy+and+Tactics+of+Pricing&lg_topic=libgen&open=0&view=simple&res=25&phrase=1&column=def