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Tone / Style ·       Submissions MUST be written in American English. ·       Adopt a neutral tone that is neither formal nor informal. ·       Remain objective. ·       The aim of this article is to grab the attention of the reader and encourage them to check out the topic you’ve chosen. ·       Do NOT include poetry, dialog/script, recipes, resumes, content written entirely in a bullet list, emoticons, inappropriate or offensive content, unprofessional language/swear words. Voice ·       Write in third-person perspective. ·       Do not address the reader, except in the call to action. Format ·       Choose ONE of the following topics to write about: 1.     Sightseeing in your city (or your favorite city to visit) 2.     Party locations in your city 3.     Your favorite store, business or brand 4.     Your favorite film or book (avoid spoilers!) ·       Keep your submission between 200 and 300 words. ·       Some HTML coding is required in this sample. The specific HTML required will be listed in the following instructions. For help applying the HTML formatting, check out this video. ·       Begin with an appropriate title. o   Use HTML to format the title with H1 tags and italics. ·       Introduce the topic in no more than 100 words. This introduction should pique the reader’s interest so they’ll want to keep reading. ·       Continue with a meaningful subheading that refers to the next paragraph. o   Use HTML to format the subheading with H2 tags. ·       In the following paragraph, go into detail about one aspect of the topic you’ve chosen. This paragraph should demonstrate how well you can argue your points. ·       End your submission with a call to action that encourages the reader to check out the topic for themselves. ·       Use HTML strong tags to highlight keywords or important points in the text. Do not include more than 3 or 4 instances of bold text, and logically spread it throughout the article.