Description
In chapters 17-18 of the Advertising Promotion text, pick an IMC focus (there is one for each chapter) and tell me what your opinion is about the topic. Be sure to include some background on the issue or topic. Each discussion posting should be at least one page single spaced. That means about four paragraphs. Be sure to cite any references that you may use. On another date be sure to respond to two other posts. Pick two that were not on the same IMC focus. The response should be at least a few paragraphs in length.
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