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State of the Industry Big Thinking Essay (40%) – Reflecting on the current moment, prepare an analytical essay, between 10 and 15 pages, on a Canadian media company, media property or creator, analyzing… a) their predicament prior to the COVID-19 pandemic b) how the COVID-19 pandemic has disrupted the state of affairs in their sector c) the sector’s likely short, medium and long-term future d) specific strategic recommendations for how this entity might pivot or adapt (during/ post-Covid), using case studies of successful examples out in the world – This assignment will be assessed on the following dimensions: a) Your capacity to critically analyze the reasons behind the company’s predicament by connecting to concepts introduced in the literature and contextualizing against the backdrop of global trends. N.B. I am looking for your capacity to craft a sound argument that is based on strong evidence! b) Your capacity to meaningfully utilize the required course readings in your essay. You must cite at least 5 required readings in your paper. c) Format: Introduction with overview of arguments/ thesis. Appropriate sections and body paragraphs. Overall conclusion. d) Your essay must have an interesting title, be written in full sentences, and be proofread. Points will be deducted for grammatical errors. 12 e) Your capacity to follow instructions: 12pt font; double spaced. Times New Roman; APA citation!
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