Marketing Strategy Implementation

Description

You are the Chief Marketing Officer for a U.S. based department store chain handling lower and higher ranged priced product categories with the primary focus on the lower-end.  The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities.  You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones.  Two key competitors will be Macy’s and Nordstrom. Write a six to eight page paper. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast. Construct a strategy for managing the higher-ranged product brands.  Provide a rationale for your strategy. Develop a pricing strategy for the higher-ranged products.  Provide a rationale for your strategy. Use at least three quality references. Note: Wikipedia and beware of other websites that do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman, 12 point font, with 1″ margins all around, citations and references must follow APA format.