Description
Company: Haier America(not the Haier in China, it’s Haier base in the USA) No need introduction. Analysis of the Key Opportunities and Issues facing this product or company. The key issues: Medical Freezers are not selling. price wars The key opportunities: Mobiles and cellular phone markets offer new growth opportunities. Small appliance market set to grow.(target customers:sell the small appliance to University/College e.g dormitory, apartment building)