SWOT Analysis on Uber/Lyft Rideshare Industry

Description

Below are the course instructions. The formatting MUST be followed exactly for the essay to be approved. There is so much out there on Uber/Lyft & the Rideshare industry, plagiarism may be difficult, however, the plagiarism score must be low. Also, with the bullet pointing and paragraphs, I don’t think it will be 3300 words, I’m thinking about 2500-2700 words. SWOT ANALYSIS STRUCTURE/FORMAT (1)  Introduction Section (Paragraph Format) ·        What is your company/product? ·        Who is your target market? ·        What is the industry/market? ·        What are the competitors/players in this market?   (2)  Strengths Section (Bullet/Support Format) Remember to be able to answer, why would the above target market buy from you or this product? – Knowing that the target market has choices from the above mentioned competitors. (3)  Weaknesses Section (Bullet/Support  Format) Remember to be able to answer, why wouldn’t  the above target market buy from you or this product? – Knowing that the target market has choices from the above mentioned competitors. (4)  Opportunities Section (Bullet/Support  Format) Remember to be able to answer, what outside influences would enhance the possibilities for our product/service to be purchased? (5)  Threats Section (Bullet/Support  Format) Remember to be able to answer, what outside influences could decrease the possibilities for our product/service to be purchased? This is where competition should clearly be identified. (6)  Strategy Section (Bullet/Support Format) Knowing that Weaknesses are controllable variables, in this section is where you identify the weakness and then the steps necessary to make it a strength. You should do this for as many of the Weaknesses that you can. You, too, need to look at the Threats and see if you can refer to them as opportunities – if able. (7)  Conclusion Section (Paragraph Format) Now that we have done the above research and taken the necessary strategic steps, you report the following Competitive Advantage or NOT, for the following reasons:……. The approximate length for this SWOT is about 5-7 pages in length. Please remember that this ONLY an estimate and that many times the analysis is much larger in numbers.