read textbook and write an essay
Description
Purpose of this assignment: After reading Chapter 13 in the PROMO 2 textbook, your team should first discuss the differences between Public Relations/Publicity versus Advertising and other Sales Promotion techniques you have learned now in previous chapters. After this, discuss the other main topics in the chapter: Influencer Marketing and Social Media. All of these are integral parts of IMC (Integrated Marketing Communications). Assignment Instructions: The team should write a paper that is a minimum of two pages, single-spaced. 1. Use the first page to describe your team’s understanding of why, when, and how to utilize PR and Publicity to augment your other promotional activities. Explain the differences and how the combination of the two epitomizes IMC. Give at least one current example of a company doing this. 2. Use the second page to describe Influencer Marketing especially as it relates to Social Media. Explain the benefits of each. Provide at least two current examples of Social Media influencers (give details: who, when did he/she establish herself/himself, # of current followers, their target market, impact on products recommended, their current fee for an endorsement, et cetera).
