Direct-to-Consumer Advertising

Description

Direct-to-Consumer Advertising  Respond to the Case Study presented in Chapter 12 (p. 286) about direct-to-consumer advertising of prescription drugs. What impact have you observed in the populations you serve in your nursing practice? Comment on the ethics of this practice, in terms of autonomy, beneficence, non-maleficence, and justice.   Submission Instructions: Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points. You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.)  All replies must be constructive and use literature where possible. Please post your initial response by 11:59 PM ET Thursday, and comment on the posts of two classmates by 11:59 PM ET Sunday. You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.  Grading Rubric  Your assignment will be graded according to the grading rubric. Discussion Rubric Criteria Ratings Points Identification of Main Issues, Problems, and Concepts 5 points Distinguished Identify and demonstrate a sophisticated understanding of the issues, problems, and concepts. 4 points Excellent Identifies and demonstrate an accomplished understanding of most of issues, problems, and concepts. 2 points Fair Identifies and demonstrate an acceptable understanding of most of issues, problems, and concepts. 1 points Poor Identifies and demonstrate an unacceptable understanding of most of issues, problems, and concepts. 5 points Use of Citations, Writing Mechanics and APA Formatting Guidelines 3 points Distinguished Effectively uses the literature and other resources to inform their work. Exceptional use of citations and extended referencing. High level of APA precision and free of grammar and spelling errors. 2 points Excellent Effectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing. Moderate level of APA precision and free of grammar and spelling errors. 1 point Fair Ineffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing. APA style and writing mechanics need more precision and attention to detail. 0 point Poor Ineffectively uses the literature and other resources to inform their work. An unacceptable use of citations and extended referencing. APA style and writing mechanics need serious attention. 3 points Response to Posts of Peers 2 points Distinguished Student constructively responded to two other posts and either extended, expanded or provided a rebuttal to each. 1 points Fair Student constructively responded to one other post and either extended, expanded or provided a rebuttal. 0 point Poor Student provided no response to a peer’s post.   2 points