Media Kit


In this assignment, you will create a three-part digital media kit for a real organization. This media kit will be created as part of your online ePortfolio. A media kit is a document distributed to the media to represent your organization and inspire journalists and influencers to profile your action, event or initiative in print, online, or broadcast media. Digital media kits present this information in an online format. Your media kit should present information about a real or imagined action, initiative, or event from a real-world company of your choice. This initiative should reflect the company’s brand, and present a positive image of your company to the public. Each part should be on a separate page of your e-portfolio. This media kit should consist of three parts: a) a press release (400-500 words) for an organization’s action, initiative, or event b) a fact sheet (minimum 10 bullet points) for the same action, initiative, or event outlined in the press release c) up to 2 media assets with captions, author credit, and usage rights You may cover any event, action, or initiative that you wish, but it must be linked to a real organization. You may prepare a media kit for the same organization as in your first press release assignment, but it should present a different action, event, or initiative. As with the earlier press release assignment, this media kit should not be a copy of an existing media kit. It may be helpful to choose a little-known or underrecognized initiative: how can you interest the media in this initiative with your media kit? How can you demonstrate a way in which this initiative could be communicated to the public with an interesting angle in a blog post? When editing this digital media kit in your ePortfolio, it is important to remember it is up to you to ensure the colors, fonts, icons and images suit the tone, message, audience, and purpose of your media kit as you have the option to change these features. Your press release should include all of the key formal parts of a press release: headline, dateline, body with lede and key details and figures, potential spokespeople and quotes, boilerplate, and contact information. This press release is designed to spread information about your initiative to journalists and present a possible story for them to cover. Your fact sheet should provide key details about your initiative in a yet more concise format consisting of single lines or bullet points.  Media assets offer illustrative images or graphics that could be used by the media to accompany any coverage of your organization, presenting your message in visual form. These are images, graphics, or videos connected to your action, initiative, or event (not including your fact sheet if it is presented as an infographic). They should be created by you, owned by the organization that you are representing, or in the public domain so that they could be freely used by the media. In addition to a descriptive caption, please provide simple credit to the author of these media assets and indicate usage rights. Because this is not an academic paper, you should not provide a list of works cited or references. However, it is important that you give credit to your sources in the text of your work in order to ensure that your reader trusts that your claims are credible and reliable. Your sources of information should be described with enough detail that a curious journalist would know where you are pulling your key facts from, whether it is a research paper from a respected scholar, market research completed internally at your organization, or reports from reputable news outlets. A reference list is not a standard part of a press release. Remember, present your initiative in an interesting light that reflects positively on the reputation of your company and will engage the audience for your media kit!

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