MARKETING ASSIGNMENT TOPIC 1 – 100 WORDS The communications process describes the interactions between a sender and a receiver of a message. ” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial? How do receivers provide feedback to the sender? TOPIC 2 – 100 WORDS Describe Advertising, Sales Promotion, and Public Relations in Marketing. Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples.
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