Media Strategy

Description

●      draft a communication plan aimed at:  o   Protecting the reputation of the university  o   Ensuring the state legislators and alumni know the university is cooperating  o   Making clear to current and former students that it is a welcoming place for all ●      Your plan should: o   Identify the communicative goals for the strategy and summarize that in a quick opening paragraph o   Identify the key stakeholder groups, and the nature of their interest in the story o   Propose the sorts of messages these stakeholders need to see  o   The plan should include the following elements: o   Defining the crisis – What is wrong here? o   Core stakeholders – Who needs to receive messages? o   Core messages – What messages do they need to hear? o   Core media channels – How should I reach my audiences with those messages? o   Spokespeople – Who does each stakeholder need to hear from?