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1. Discuss Alibaba Macro environment. Demographic forces, Economic forces, socio- cultural forces, Technological forces, Ecological Forces and Political forces. 2. Discuss Alibaba key competitors and companies. (Amazon &Ebay) 3.Discuss Alibaba strategic Group Map . 4. Discuss alibaba competitive advantage. Superior Quality, Superior Innovation, Superior Efficiency, Superior responsiveness to customers. 5.Alibaba durability of competitive advantage. 6. Discuss alibaba value chain analysis.
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