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Ikea Case

Description

Hello, Please read the attached article about Ikea and answer the following questions below. 1) How should Marianne Barner respond to the invitation for Ikea to have a representative appear on the upcoming broadcast of the German video program? 2) What actions should she take regarding the IKEA supply contract with Rangan Exports? 3) What long-term strategy would you suggest she take regarding Ikea’s continued operation in India? Should the company stay or should it exit? Describe the impact of your decision and how you would manage it.

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Phyllis Mugure

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