Company Report

Description

Company: Tenuta Cocci Grifoni Country: Italy link: http://www.tenutacoccigrifoni.it/en/ Topic: Entry mode Instruction: 1) Write 1 page about Executive Summary: Executive Summary that provides a short review of your key findings and recommendations. The Executive Summary should not be saying what the report will be about (list of topics), but rather summarize your key recommendations (the proposed new market, key findings of the industry analysis, key features of the recommended marketing and pricing strategies, etc.). By reading the Executive Summary, your client should be able to see and understand right away your key recommendations. The rest of the report should only provide more details and supporting arguments.   2) Write 3 pages about Entry mode, make sure answer these questions Are direct sales the optimal market entry mode, or a joint venture, franchising, wholly-owned subsidiary, or a partnership with the local distributors or retailers would be more effective? Or perhaps the product should be sold via large online retailing platforms, such as Amazon, Alibaba, or the like? Recommend the optimal market entry mode and explain your suggestion. If a partnership with a local distributor, retailer, or partner is advised, what companies would be the best candidates for such partnership (list at least three, with contacts, descriptions, and tips for how to approach them)? Exemplar in the files