Design concept

Description

COLOR ASSOCIATION Goals and Objective: • Demonstrate an understanding of the color perception and behavioral response • Explore the application of design elements including color in the environmental design • Practice developing a color concept • Illustrate the color concept through the visual presentation board (a color mood board) Procedures: • Develop a color concept for the space chosen by your team (or individually) to associate with a color assigned by the instructor. • Create a color mood board supporting your concept. • Include a minimum of 5 design elements (in addition to Color) in your presentation. • Color Mood Board: o Select and save digital illustrations from online design magazines, the Internet, or photos. Make sure your pictures have a proper resolution. o Create a digital color mood board using any software of your choice (e.g., PowerPoint, Google Slides, Photoshop, InDesign, Canva, etc.) o Format: 14”x17”; Landscape (horizontal) orientation o Save your file as pdf or jpg. • Color concept: o Type your color concept and save it as pdf. o Include the following:  Your ideas and reasons for the selection of the Space to associate with your color.  Describe the elements you used to illustrate your conceptual ideas.  Explain your rationale for the selection of the elements and how they support your color and space.  What mood are you trying to create in the space? • Oral presentation: o Prepare an oral presentation to share your concept and a mood board with your classmates. o Every team member should participate. • Digital submission: o Upload files with a mood board and a color concept (files in right formats!) on Canvas; one upload from the team only. Evaluation Criteria: • Strength of the color concept, including color association reasoning and rationale for the selection of the design elements. • Quality of the visual presentation: composition and overall aesthetic success. • Quality of the verbal delivery of the color concept and the mood board illustrating conceptual ideas. • Completeness and timeliness of the assignment.