Marketing Management

Marketing Analysis

Assignment 4

Case Analysis: “NASCAR: Can’t Keep a Good Brand Down”

To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment.  To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.

This Week’s Case

“NASCAR: Can’t Keep a Good Brand Down”  (located in textbook appendix)

After reading, reviewing and analyzing the case study research another popular sport (NBA, NFL, MLB) and write a paper comparing it to NASCAR. Within your paper be sure to answer the following questions:

1.  Analyze the differences between the brands?

2.  How has the economy impacted both brands?

3.  Compare their demographics and sponsors.

4.  What kind of lessons can each brand learn from the other?

5.  What would you recommend NASCAR do to maintain and expand its fan base?

The requirements below must be met for your paper to be accepted and graded:

·  Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).

·  Use font size 12 and 1” margins.

·  Include cover page and reference page.

·  At least 80% of your paper must be original content/writing.

·  No more than 20% of your content/information may come from references.

·  Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

1.  Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost and Google Scholar.

2.  Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost

3.  Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.