Project #

Section 1 – Project Proposal, 3 pages:

1. Clearly state the professional relevance of the selected healthcare management/health science issues and the motivation for undertaking it, in the context of key management/health science principles (for example, science/lab techniques, finance, organizational management, governmental policies and/or resource allocation).

2. Provide an overview including the project purpose, project scope, and a detailed description of the internship site, reporting manager, and organizational structure. Also, include a detailed description of the resources you may need to complete this project. This section will be peer reviewed and feedback will be provided.

Project # 4

Title: Market Overview of Digital Health Market Description:

The organization is a healthcare strategy consulting firm. Within the organization’s context, the proposed project seeks to research and analyze the competitive positioning of companies in one sector of the U.S. digital healthcare market. Particular sub-sectors will be determined at the time of project matching, but could include primary telehealth, behavioral telehealth, virtual prenatal and maternal care as well as applications of digital health in promoting remote care for high-cost and chronic patients. Areas under consideration are the digital diabetes market, remote post-acute care market and tele-physical therapy market. XN participants’ role will be to create a two-page overview and analysis of competitors in particular part of the industry, covering a company overview, product and services overview, value proposition, management background and overview of financing history. Goal: The deliverable from this Experiential Learning opportunity will be to complete three or four company overviews. The documents should be in outline/bullet form that allow reader to form a clear picture of the company, its products, the go to market strategy and competitive advantage (real or perceived). Accomplishment will be measured by the use of profiles as marketing collateral on the organization’s website and in an industry study to be published by the organization