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Assignment A: Entry Modes for Global Business Expansion

Purpose: With the completion of this assignment, you will be able to:

1. Describe the common global business expansion entry modes.

2. Know the advantages and disadvantages of each entry mode

3. Understand the dynamics among the choice of different entry modes.

Instruction:

1. Choose one of the most common entry modes:

a. Exporting

b. Licensing and franchising

c. Join venture

d. Strategic Alliance

e. Acquisition

f. Greenfield venture (launch a new, wholly owned subsidiary)

2. Comprehend the essence of the chosen entry mode:

a. Describe what it is

b. Advantages and disadvantages

3. Strategic thinking:

(Provide one business example/ case that have used this entry mode; or news that is related to this entry mode)

a. Background introduction about the example/ case/ news

b. Your analysis/evaluation of the firm/ news in terms of global business performance

c. Provide statistics, company or market data to support your points

4. Reflection:

a. What entry mode would you choose for your term project?

b. Discuss with your group and prepare one slide (about your entry mode) for your term project presentation.

Submission format:

1. ppt slides

2. Informative and visual

3. Make a thought provoking/creative/interesting title of your file name.

4. Due date as shown on iLearn.

5. Post your ppt in “Forum”, creating an open resource that you all can share and learn form each other!

6. Earn extra Participation points by responding to your peer’s post. You can ask questions, add insights, or offer different perspectives. Your feedback needs to add value, but not just “I agree” or “I disagree” comments