Introduction & How I chose what to post?
This assignment was not easy at all. however, I learned a lot of things about social media. Being the owner of a business account on social media and try to engage followers is not like a normal user. It made me experience how businesses and people suffer to get more followers. By searching online, I was scrolling through all the nonprofit organizations and non of them caught my attention because their websites were not as efficient or they don’t provide more information about their community, etc. Then, I found a cool website for a nonprofit organization that has a clear vision. So, The nonprofit organization that I chose to promote on my personal Instagram account is St.Louis LDA organization. This is a Learning Disabilities Association from 7 years old up to 30 years old and it depends on what evaluations the parents are looking for and they also have curriculums for different ages. All the posts that are shown above are made by LDA but I tried to slightly modify the caption of my posts. Such as adding their phone number, email, and address.
When you posted and an explanation of your metrics. Did followers change?
As shown on the screenshots, before I started promoting this association, I had 49 followers, and now I have 57. In fact, I reached 60 followers but I did not take a screenshot because I thought that it will grow more, but when I posted later, 3 people unfollowed me. Now, because I opened my Instagram account in Saudi Arabia, all my followers are Arab and they may not understand English. Therefore, decided to do Garyvee’s strategy to grow my Instagram followers from the same region. Garyvee decided from 2007 to 2011 to spend 4 to 8 hours a day replying to people on Twitter. For me, I can’t spend this amount of time replying to people. However, when I tried it, it worked but very slowly. The way to do that is by typing the hashtag followed by the name of the town that the organization is in which is St. Louis. Then click on the places tap and you will see the top and the recent photos that have just been posted by the people who live in St. Louis. I spent 2 hours every 4 to 5 days commenting on those recent posts from people in St. Louis and I have gained from 11 new followers. Those people that I commented on their posts don’t have that many comments, so they get excited when someone comments on their posts and they reply, follow, or give likes on your posts as a favor. I got only 2 comments on my posts and 10 likes.
Why people don’t engage in my posts? A personal summary of why you think some content did better than others? Give a recommendation for how the organization should use their social media presence after what you have learned.
That reason why people don’t engage more in my posts because they are not interested. On the same time, I started promoting for this organization, I opened an entertaining account and named it @dr.fun8. I posted a lot of funny videos and I did not believe how many followers I got. Here is a screenshot of dr.fun8 account:
Entertaining content goes viral because it appeals to the heart. It touches people’s emotions, like posting a video about a military boy who has not seen his mother of years and they finally meet. This type of videos is the one that gets a lot of views, likes, and comments. Most of the emotional and funny videos get shared with other people. I would recommend the LDA to post emotional videos of their students by taking permission from their parents and create emotional content to gain a lot of followers. There is an example of a profit organization in Saudi Arabia that takes care of disabled students and they publish emotional and funny moments of their kids and they have more than 63 thousand followers.
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