Weekly Application #4-BLOG POST

Mainly focus your efforts on taking a marketing concept and discussing it from YOUR point of view with respect to your target market.  Your opinions, perspectives, wisdom, experiences, etc. are what your readers will want to hear.

Consider adding to your current title (perhaps with a title tagline) to make it clear to potential readers what they’ll find in the article (it will also help with SEO).

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Break up long paragraphs into multiple paragraphs to enhance perceived readability.

Be sure to highlight a “quotable” moment or two that your readers might want to use to quote you when they share your post on social media.  Strengthen your ending by writing an original (as in written by you) “quotable” closing sentence that is powerful and that your readers will want to quote when they share your post on social media

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week.  Each post must be a minimum of 300 words in length (including the post title) with no maximum limitation.  They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop.  Note that as you build your program WordPress website, you should begin to upload all of your posts (for this course and all other courses).    Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest.  Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc.  The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week’s material for this course.  Other than that, you have free reign.  Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences.  You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.

Subject to discuss

-content to digital, brand development, analytics, and personal branding for any company.

examples of companies to use

– Later media https://www.instagram.com/latermedia/

-https://www.instagram.com/chanelofficial/

-https://www.instagram.com/alexandermcqueen/

Videos to add and discuss in the blog:

-https://www.youtube.com/watch?v=ylpGpKpQ0tM

-https://www.youtube.com/watch?v=4KqL_1G8JD8

Articles to add to the blog post:

file:///Users/marianaberrio/Downloads/HBR%20-%20A%20Refresher%20on%20AB%20Testing%20(1).pdf

What Is Branding and Why Is It Important for Your Business?

https://www.entrepreneur.com/article/313369

Please make sure all the info given is used keep in mind this is a blog that will go in my page for academic purposes.

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